A lot of tradies are excellent at what they do but struggle with their small business because they're not really sure where to start. Having a small business can be overwhelming - after all, it means you're responsible for your own success rather than relying on an employer.
But where do you start? There are a few easy ways for tradies to enhance their small business and ensure success now and into the future.
Top Tips for Your Small Business
- Have a high quality website -These days, your small business may struggle if you don't have a website. Even if you get word of mouth recommendations, chances are that people will still have a look at your website. If you aren't confident in creating your own website, hire someone to do it for you. There's nothing worse for potential clients than coming across a poorly designed website.
- Create a point of difference - With so many tradies out there offering a similar service, try and make yourself stand out. This could range from offering a money back guarantee to making sure you response to all enquiries within 24 hours. Make sure you include your unique differences in any advertising materials or when talking to a potential client.
- Use social media - Social media can be easily used to enhance your business and increase your visibility. Start a Facebook page for your business and look into opening up a LinkedIn Profile. Even if you're not very tech savvy, chances are you have friends who will be able to help and you can even hire someone to assist in the beginning before you get the hang of it.
- Invest in a good accountant - Working out the accounts for your business can seem like a lot of hard work and some tradies don't think much about putting aside tax money until the end of the financial year when they are lumped with a huge bill. Take out the stress by using a good accountant!
- Be professional - This might seem like an obvious one but make sure you take the time to have a professional image when dealing with clients. This will mean an increased chance of being hired for the job and more word of mouth referrals.
- Don't forget insurance - Part of having a professionally run small business is having the correct insurance in place. A lot of clients or companies you sub-contract for will ask if you have insurance in place and it can be a bad look if you don't have this organised. Make sure your insurance package is up to date so you can reassure others that you're covered.
Cover Yourself With Insurance
Insurance plays a very important part in your small business and it's vital you have a good insurance package in place. If you're unsure which types of insurance apply to you, contact your insurance broker and have a chat about your business needs.
All Trades Cover specialises in offering insurance to tradies and will be able to help with any questions. Contact us on 1300 826 850 today for more information or fill in our online form for a quick quote!