THIS IS THE BIGGEST UPDATE TO COME FROM GOOGLE IN AGES!
PLEASE READ AND FORWARD ON TO OTHER BUSINESS OWNERS...THAT YOU LIKE ;-)
To avoid being penalised, Mobile Friendly Websites are a must as of April 21, 2015.
It's official! If you're website is not mobile friendly, you're about to be penalised.
Google has officially announced that the new update to be released on April 21 2015 is going to favour mobile friendly websites.
In a recent blog posted on Google Webmaster Central, they officially confirmed a change that has been a long time coming. Websites that are not 'Mobile Friendly' are less likely to appear in search results.
This is a MASSIVE announcement that will see many businesses literally fall off the face of the search engines overnight if they don't act now.
With the growing popularity of mobile devices, such as smartphones and tablets in the marketplace, this is a change we new was coming, however now there is an official date on when it's going to happen. For companies that run local search based businesses (such as tradies) this is going to effect you....in a big way.