Founder

John Elliott

John Elliott, Founder of All Trades Cover

An industry veteran with a vision to revolutionise insurance for tradespeople, John Elliott founded All Trades Cover with a commitment to make insurance easy, efficient, and affordable for tradies across Australia.

With 2 decades of experience and thousands of insured clients nationwide, John's vision has become a reality. All Trades Cover is now a trusted partner for tradies, offering top-tier coverage at competitive prices. But it's not just about cost savings.
John's innovative approach focuses on simplicity and speed without compromising
on quality.

John's passion for creating accessible insurance solutions was sparked by his belief that every tradesperson deserves robust protection without the fuss. He realised that the traditional insurance process was often complex and time-consuming, a stark contrast to the fast-paced, hands-on nature of the trades industry.

Under his leadership, All Trades Cover strips back the complexities of insurance, focusing on clear, straightforward coverage that’s easy to understand and quick to obtain. His mission? To keep tradies covered, so they can focus on what they do best - their trade.

From its inception, All Trades Cover has championed a client-first approach. John has ensured that his team shares this commitment, helping to build a company culture centred on exceptional customer service and genuine care for the clients' needs.

Today, John Elliott continues to lead All Trades Cover in its mission to deliver fast, simple, and high-quality insurance to tradies Australia-wide, making it one of the country's most reputable and trusted insurance providers for tradespeople.

10 Tips for Solving Cash Flow Problems for Tradies
10 Tips for Solving Cash Flow Problems for Tradies

All businesses have ups and downs in their cash flow from time to time, but if you’re finding yourself in a bit of a crisis, it might be time to step back and look at how you can develop a more consistently profitable business. Here are 10 practical tips to help trades business owners combat cash flow problems and get…

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5 Simple Steps for Effective Risk Management
5 Simple Steps for Effective Risk Management

Risk management sounds like something that only large companies need to worry about and for tradies who start their own small business, it’s often the last thing on their minds. However, risk management is actually quite simple and means that you’re prepared if things go wrong. For effective risk management, follow these five simple steps and you’ll find yourself more…

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Does Size Really Matter?
Does Size Really Matter?

Okay so we might have spiked your interest with that headline. But today we really are asking if size matters when it comes to your business, your jobs, and in turn your Public Liability insurance. Having the right insurance in place for each piece of work you do is vital to protecting your business financially. Here is why size does…

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What is the Difference Between Public Liability and Product Liability?
What is the Difference Between Public Liability and Product Liability?

There are different types of Liability Insurance that you may have heard of or may even have but don’t quite understand. Liability Insurance can mean either Public Liability and Product Liability. A combination is a great idea to make sure you cover your bases. Here are the differences between the two and why a combination can work well for tradies.

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The Risks of Not Having Public Liability Insurance
The Risks of Not Having Public Liability Insurance

Public Liability Insurance is widely used amongst tradies because it protects you financially against claims for damages if something goes wrong while you’re at work. This could include damage to property or injury to another person. So what are the risks involved with not having Public Liability Insurance in place? The Risks Involved Potential for significant out of pocket expense…

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Insurance You Need For Your Small Business
Insurance You Need For Your Small Business

If you’re a small business owner there are a variety of insurances you need to consider to protect your trade business and protect yourself. Learn all about small business insurance here. What Insurance Does a Small Business Need? Property Insurance Property insurance is a no brainer. This insures all property associated with your small business and moulds to your business…

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What Is An Insurance Broker?
What Is An Insurance Broker?

As a tradie, you’ve probably heard people talking about having an insurance broker. But what is an insurance broker and why should you consider having one? Insurance brokers help make the process of finding insurance simple and means you have to help find the best price and best insurance package for your specific needs. What is an Insurance Broker? An…

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How To Choose A Public Liability Provider
How To Choose A Public Liability Provider

Updated 27th November, 2023

The insurance industry continues to expand and there are a number of insurers providing Public Liability Insurance. But how do you choose the best insurance provider for your business needs?

You may choose to go through an insurance broker for your Public Liability Insurance or you may want to do your own research. Either way, you’ll need to have enough knowledge to help you make an informed decision about which provider to go with.

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