Founder

John Elliott

John Elliott, Founder of All Trades Cover

An industry veteran with a vision to revolutionise insurance for tradespeople, John Elliott founded All Trades Cover with a commitment to make insurance easy, efficient, and affordable for tradies across Australia.

With 2 decades of experience and thousands of insured clients nationwide, John's vision has become a reality. All Trades Cover is now a trusted partner for tradies, offering top-tier coverage at competitive prices. But it's not just about cost savings.
John's innovative approach focuses on simplicity and speed without compromising
on quality.

John's passion for creating accessible insurance solutions was sparked by his belief that every tradesperson deserves robust protection without the fuss. He realised that the traditional insurance process was often complex and time-consuming, a stark contrast to the fast-paced, hands-on nature of the trades industry.

Under his leadership, All Trades Cover strips back the complexities of insurance, focusing on clear, straightforward coverage that’s easy to understand and quick to obtain. His mission? To keep tradies covered, so they can focus on what they do best - their trade.

From its inception, All Trades Cover has championed a client-first approach. John has ensured that his team shares this commitment, helping to build a company culture centred on exceptional customer service and genuine care for the clients' needs.

Today, John Elliott continues to lead All Trades Cover in its mission to deliver fast, simple, and high-quality insurance to tradies Australia-wide, making it one of the country's most reputable and trusted insurance providers for tradespeople.

How Tradies Can Protect Their Tools From Theft
How Tradies Can Protect Their Tools From Theft

There’s nothing more frustrating than realising that you’ve been the victim of theft and all of your tools are gone. Not only does this mean the inconvenience of not being able to do your work without the right tools, it’s also expensive to fork out for replacements. Luckily, there are a few simple steps you can take to keep your…

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The Benefits of a Paperless Small Business
The Benefits of a Paperless Small Business

As a tradie, you’ve probably heard people talk about that their business is ‘paperless’ but you might not have thought this applies to you. After all, you only have your small business to worry about. A paperless business means you use technology to reduce the amount of paper you use. There are a number of benefits to this modern approach.…

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Top 5 Types of Insurance for Plumbers
Top 5 Types of Insurance for Plumbers

When you run a busy plumbing business, having a close look at your insurance probably isn’t on your priority list. However, insurance is designed to protect you and your business and it’s important you have the right policies in place. Today we’ll have a look at the top insurance policies that plumbers need to consider. 1. Public liability insurance Public…

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Public Liability Insurance for Electricians
Public Liability Insurance for Electricians

Electricians are highly skilled tradies and also work in a relatively risky profession. To make sure you’re covered, you need to have public liability insurance at place to protect yourself financially. What is public liability insurance? Public liability insurance is designed to protect you financially if you cause damage to property or injury to a third party whilst you’re at…

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Small Business Insurance Basics
Small Business Insurance Basics

So you’ve started a small business as a tradie, it’s important to make sure you’ve got the right insurances in place to protect your business and your reputation. The first basic rule of insurance as a small business owner is to secure a quality public liability policy for your business. Why do small businesses need public liability insurance? As a…

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Tradesman Insurance – Top 5 Policies for You to Consider
Tradesman Insurance – Top 5 Policies for You to Consider

With so many insurance policies around the place, it can be difficult to know which policies apply to you. To make things easier when it comes to choosing insurance, we’ve outlined the five policies which tradies should consider. 1. Public liability insurance This form of cover protects you financially if you cause damage as a result of your actions at…

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Insurance Policies Essential to Carpenters
Insurance Policies Essential to Carpenters

Let’s keep things simple today by discussing the two main forms of insurance which are absolutely essential if you work as a carpenter. Without this cover in place, you could find yourself in a very difficult position financially if something goes wrong. Public liability insurance For carpenters, public liability insurance is probably the most important form of cover and hopefully…

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Covering Yourself: Insurance for Window Fitters
Covering Yourself: Insurance for Window Fitters

All tradies need to make sure they have an insurance package in place which protects their areas of risk and window fitters are no exception. Today, we’ll outline the insurance policies that might apply to you. General property cover General property cover is essential as it covers your tools if they are lost, damaged or stolen. You might be surprised…

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Top 4 Insurance Policies for Carpenters
Top 4 Insurance Policies for Carpenters

When you’re busy working as a carpenter, insurance is probably the last thing on your mind and it’s easy to sign up to the minimum cover you think you need without giving it another second thought. However, it pays to have a closer look at your current level of insurance cover so you don’t realise too late at claim time…

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